Who We Are
Built by people who have been on both sides of the rope.
Bob Pfeffer spent four decades with Marriott International, helping lead more than 125 luxury hotel and resort properties across the United States, Canada, and the Caribbean. But ask anyone who worked with him and they won't talk about the properties. They'll talk about what happened inside them — the private concerts, the access no one expected, the nights guests were still describing years later. Bob was the person you called when something extraordinary needed to be arranged quietly and pulled off perfectly. That was never the job. It was the part of the job he loved.
Sherrie came to this from the other side of the rope — first as a guest who felt what those moments could do, and as someone who has spent years giving her time to causes she believes in. She brings a guest's instincts and a clear sense of why any of this matters.
Bob and Sherrie started Velvet Rope Collective for a simple reason: the experiences they kept describing at dinner didn't exist as something anyone could actually book. So they built it. And the team behind every experience is family in every sense of the word.
Why We Give Back
Giving back is not something we added to this company. It's a huge reason why this company exists. The people behind Velvet Rope Collective spent decades showing up for causes before any of this had a name, a children's charity that ran for forty years, work with kids facing real challenges, foundations doing quiet and lasting good. When it came time to build something new, that didn't get left behind.
Every gathering gives back. A meaningful portion of each weekend goes to a cause in the city that hosts it, not as a footnote but as part of the reason the weekend happens at all.
In Nashville, that means the Emergency Services team at Vanderbilt University Medical Center. They don't get to choose their moments. They just show up, every time, for everyone, and we're proud to be behind them.
The People Behind the Experience
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Tim Mooney
Founding Advisor
Tim spent more than two decades designing private events that exist outside public view: Super Bowl hospitality programs, Masters Tournament gatherings, Kentucky Derby weekends. He knows the operational reality behind every detail that makes a private event feel effortless, and every detail that makes one fall apart. He has also spent four decades as President of Atlantic County Charities, a leading advocate for children with significant physical and intellectual challenges. Ask anyone who has worked with him and they'll tell you the same thing: he is also, somehow, the funniest person in the room. Tim helped shape Velvet Rope Collective from the beginning.
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Jon Dorenbos
Founding Advisor
A fourteen-year NFL veteran, two-time Pro Bowler, Walter Payton Man of the Year Award nominee, America's Got Talent finalist, and bestselling author, Jon has never had a small résumé. But the reason he matters to Velvet Rope Collective is quieter than any of that. His years alongside Tim Mooney, supporting the Atlantic County Special Services School District and Garth Brooks' Teammates for Kids Foundation, are part of how Velvet Rope Collective came to be. The friendship at the center of that work is where this company started. Jon performs at The Nashville Experience in October 2026.
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Sharon Osborn
VP of Commercial Services
Sharon has spent her career designing how people experience organizations — the training, the operations, and the human systems that make a brand feel seamless from the inside out. Her work spans UnitedMasters, the music technology company founded by Steve Stoute, along with NBCUniversal and Marriott. She understands that the difference between a good experience and an unforgettable one lives in the details most people never see. As VP, she is the reason VRC's commitments to guests, artists, and charity don't just get made. They get kept.
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Shae Weyant
Director of Client Experience
Shae grew up inside the travel industry; her father owned a travel agency, and that early immersion in what genuine hospitality looks like shaped how she sees every room, itinerary, every guest interaction. With her current practice as a Luxury Travel Advisor, she brings a rare combination to Velvet Rope Collective: the operational instincts to understand what a great experience requires, and the creative sensibility to know what makes it memorable. As Director of Client Experiences, she ensures every guest feels like the only guest in the room.
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Anthony DiMaria
Head of Security
Anthony spent seventeen years in U.S. Naval Special Warfare where operational security wasn't a goal, it was non-negotiable. He brings that same discipline to every Velvet Rope Collective experience. On-site at every event alongside a hand-selected colleague from the special operations community, he works quietly in the background so guests never think about the things he has already thought through. His presence is one of the reasons Velvet Rope Collective can operate the way it does.
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S. Leon Pollard
Talent Acquisition
Leon Pollard has spent more than two decades in the live entertainment business, working in the operational center of it. His experience runs across concert production, artist management, festivals, corporate experiences, and private events of every scale. His background spans artist security, talent coordination, venue operations, and large-scale production. An IEBA member and former voting CMA member, he has built relationships throughout the music and entertainment world for years. At Velvet Rope Collective, Leon leads Talent Acquisition, overseeing artist outreach, entertainment partnerships, and the relationships that shape every experience VRC creates.
“After four decades in hospitality, I've come to believe that great experiences come down to a thousand small decisions made well. Which room matters. Which moment won't come back. Which detail changes everything. That kind of judgment is earned over time, and it cannot be bought. We bring it to every experience we design.”
- Bob Pfeffer
Our commitment to you.
From the first conversation to the last morning, you’re in good hands. Here’s what that means.
We’ll open doors you didn’t know were there, the rooms, the moments, the people you’ll still be talking about years from now. Knowing which doors are worth opening is what our team has spent their careers doing.
We’ll treat you like the only guest in the room, because to us, you are.
Nothing here is built for a crowd. We’ll handle everything you don’t see, so all you have to do is show up.
We’ll give back, every time. A portion of every gathering goes to a cause that matters in the city that hosts it.
That’s the promise. The rest, we can’t wait to show you.
